Christian Kuhn is a Principal for Digital Health Experience Design, User Research, and Behavior Design. He is working as a Consultant, Coach, Speaker, and Author. For over 20 years he is working with the question of "how technology is changing the user's needs and behaviors."2017 he was creating and scaling the European unit for a medical a.i. Startup Gyant.com, from San Francisco and is working at the moment for Start-ups, international Pharma, and Med Tech cooperations as an Experience Consultant, Researcher, Coach, and Manager.
Exponential tech and the promise of cost reduction have been changing health for years, the 2020 pandemic is fast-tracking that change > 10x. Many services inside our healthcare systems are broken, understaffed, out of date, and just rigid with compliance and regulatory requirements. The range of challenges is still infinite. How is technology drive User Experience Design, and how is Behavior Design helping to persuade patients and nurses to improve care and treatment outcomes? Can tech resolve the tremendous need for healthcare professionals? Is preventive user behavior change through digital health apps the way? And what does THE PATIENT think about these digital-driven changes?
Great customer experiences are built upon a strong idea. -The customer is increasingly moving to the center of activities. Interests, needs and desires are to be considered as an immovable benchmark for strategic decisions. The customer experience plays a crucial role in this and creates an overall experience for the customer. CX can be crucial for your customer retention and therefore the future of your business activities. In this online seminar, you will gain renowned insights and understanding on the topics of User Experience, Customer Experience, and Customer Experience Management from a UX-certified expert. Learn the importance of addressing these topics and learn about the principles of UX. With exciting application examples and trends, you will create a crucial foundation for the UX / CX of your company, products, or services.
Exponential tech and the promise of cost reduction have been changing health for years, the 2020 pandemic is fast-tracking that change > 10x. Many services inside our healthcare systems are broken, understaffed, out of date, and just rigid with compliance and regulatory requirements. The range of challenges is still infinite. How is technology drive User Experience Design, and how is Behavior Design helping patients and nurses to improve care and treatment outcomes? Can tech resolve the tremendous need for healthcare professionals? Is preventive user behavior change through digital health apps the way? And what does THE PATIENT think about these digital-driven changes? In this Workshop, we work out hands-on a prototype (sketches in Miro) for a predefined patient journey. The focus will be to use Design Thinking Methods and on implementing Behavior Science knowledge to support the Patient in treatment decisions.
It has been estimated that individual behavior contributes to 40% of all health outcomes. A focus on changing behavior remains an imperative strategy for reducing the rising burden of long-term conditions and health inequalities at scale. To support Users with their individual challenges of habit change toward better health- or treatment supporting lifestyle, technology can help. In this workshop, we will learn the Behavior Design Methodology, the COM-B Model for Understanding Behavior, Cognitive Biases, and the Persuasive System Design Framework to add habit-forming interventions in digital products. For this workshop session, we will train Behavior Design ideas solutions as mock-ups on a Miro Board. The health problems in this workshop will be real.