Greg Sherwin is a Singularity University expert in Digital Experimentation. He is an engineering superstar who has served as VP/SVP of Engineering at a number of Silicon Valley start-ups and established businesses including CNET Networks (now CBS Interactive), NBC Internet, and Singularity University. He was also president and co-founder of LearnStreet, an educational technology startup funded by Khosla Ventures, and he also co-founded the national website for the American Red Cross.Prior to working in the online world, Greg contributed his expertise in several university research labs including working on control systems for satellite communications at the Johns Hopkins University Applied Physics Laboratory and taking part in high-energy research among the theoretical and experimental particle physicists at the Stanford Linear Accelerator Center.These days, he’s building platforms for retail ecosystems as a senior principal engineer at Farfetch. You’ll also find him mentoring local Lisbon startups and serving on the Advisory Board for the House of Beautiful Business.Due to his vast experience, Greg is the ideal expert to show what Digital Experimentation is all about and how to implement it, in order for your business to thrive in this VUCA world.