Patrick van der Pijl is a Designer, Strategic smart ass and Creator. Patrick is the founder and CEO of Business Models Inc, a global design company on strategy and innovation. Patrick helps multinational corporations, governmental agencies, NGOs, and startups understand, design, prototype and scale new business models for exponential growth and impact. Patrick is the coauthor of “Design a Better Business, New Tools, Skills and Mindset For Strategy and Innovation” and producer of the worldwide bestseller book “Business Model Generation”. His company Business Models Inc. is the proud winner of the Australian Good Design Pioneer Award and American Design Management Institute award.Patrick inspires people and organizations with his vision and allows them to look at their business (model) in a completely different way. So far, he has given more than 500 speeches, reaching more than 150.000 people in over 30 countries around the world. Patrick was keynote speaker at e.g. QUT Australia, SingularityU Italy, New York, Toronto, Amsterdam, UC Berkeley and so on.