Simon is a senior independent advisor to Boards and Leadership Teams on business model transformation, platform strategy and digital ventures. He works across multiple sectors and geographies, helping to define and execute breakthrough new growth opportunities for incumbent organisations. Simon is a member of the World Economic Forum's 'Digital Platforms & Ecosystems' executive working group, co-founder and Chair of the world's biggest event on platforms, the Platform Economy Summit, author and presenter of the New Growth Playbook (www.newgrowthplaybook.com) and co-author of a new book, 'FIGHTBACK - how to win in the digital economy with platforms, ventures and entrepreneurs'.