Experimentation is a crucial mechanism for driving breakthroughs in any organization. So if you want to create a successful, hyper-growth company, you've got to focus on empowering your teams to experiment rapidly, and utilize design sprints. Some of the most successful innovators in the business world today include Jeff Bezos, Founder and CEO of Amazon; Jeff Holden, Founder and CEO of Atomic Machines (ex-Uber); Astro Teller, "Captain of Moonshots" (aka CEO) of (Google) X; and Jake Knapp, co-founder of Google Meet and author of SPRINT and MAKE TIME and co-founder at character.vc. With their help, we've put together a list of best practices for running great experiments and building a culture of experimentation at your organization. In this innovation sprint guide, learn the design sprint process and steps for executing successful experiments.